Korean skincare science applied to feet. Specifically.
Foot care is a neglected category in most personal care routines — and a significant unmet need for a large consumer segment that experiences foot skin problems (callus, cracked heels, dryness) but uses inappropriate products (hand cream, generic body lotion) rather than targeted foot formulations. The result is poor outcomes: hand cream is not formulated for the thickness, dryness, and mechanical stress that foot skin experiences.
STEINDER addresses this specifically: formulations designed for the unique properties of foot skin — higher concentrations of keratolytic agents (softening thickened skin), heavy occlusives (sealing in moisture against the water loss foot skin is prone to), and targeted active ingredients for the specific concerns of heel and sole skin. Korean skincare's tradition of problem-specific formulation is well suited to this category.
STEINDER is designed in Korea and manufactured in China. The brand targets pharmacy, foot care specialists, and household personal care retail. Sourced through DEMORE.
