Product Dossier · No. FD-06

Pure Grain Korean Multigrain Chips

Korean multigrain chips positioned at the better-for-you snack segment. Grain-blend base — rice, corn, and mixed grain variants — baked rather than fried, with clean-label ingredient lists that meet health-conscious consumer expectations globally. The product brings Korean food quality into the wellness snack category. Designed and manufactured in Korea, sourced through DEMORE.

Multi

Grain blend

Clean

Label

Better

For-you positioning

Korean

Manufacture

01 · Overview

Better-for-you snacking. Grain-based. Clean ingredients.

The better-for-you snack segment is one of the fastest-growing areas in global snack retail — driven by consumer demand for products that offer the satisfaction of snacking with fewer of the nutritional concerns associated with conventional fried potato chips. Grain-based chips, baked preparation methods, and clean-label ingredient lists are the three signals that communicate "better" to health-aware consumers.

Pure Grain applies all three: a grain-blend base (rice, corn, or mixed grain depending on the variant) rather than potato delivers a different nutritional profile and a distinct texture. The baked process reduces oil content versus fried. And the clean-label formulation means the ingredient list can withstand scrutiny from the health-conscious consumer segment that reads packaging.

Korean food production is well-suited to this category: Korea has a deep tradition of grain-based snack foods — rice crackers, roasted grain preparations — that predates the Western "better-for-you" trend. The manufacturing expertise is genuine.

Pure Grain — Korean multigrain chips, clean-label snacking

02 · Variants

Three grain bases. Each with its own nutritional profile and texture.

Variant 01

Rice grain

Rice-based chip. Lighter texture than corn-based products, gluten-free positioning, and familiar to Asian grocery consumers who know rice crackers as a snack category in their own right.

Variant 02

Corn grain

Corn-based chip with a slightly more substantial texture than rice. Broadest appeal for general snack retail — corn snacks are one of the most universally consumed snack categories globally.

Variant 03

Mixed multigrain

Blend of multiple grains — the variant with the strongest nutritional positioning. Mixed grain allows the product to claim the diversity of grain ingredients that health-food retail buyers look for.

03 · Channels

Better-for-you snack retail and Asian food channels.

Channel 01

Health food retail

Natural and health food retailers where better-for-you snacks are a primary category. Clean-label and grain-based positioning is the entry credential.

Channel 02

Mainstream grocery

Health section in mainstream supermarkets — typically shelved alongside other better-for-you snack brands. The Korean origin is a secondary positioning (quality signal) rather than the primary one.

Channel 03

Asian food retail

Asian grocery stores where rice and grain snacks are a native category with established consumer familiarity. Pure Grain's Asian grain base is the natural positioning anchor here.

04 · FAQ

Buyer questions, answered.

What are the nutritional values?

[확인 필요] — full nutritional data per variant is in the product data sheet. Contact DEMORE to request it.

Are the products gluten-free?

[확인 필요] — gluten-free status varies by variant. The rice grain variant may be eligible for gluten-free labelling depending on manufacturing conditions. Contact DEMORE to confirm.

What seasoning or flavour options are available?

[확인 필요] — available seasoning variants are in the product catalogue. Contact DEMORE to request the current list.

What certifications does the product hold?

[확인 필요] — available certifications are confirmed on inquiry. Contact DEMORE with your target market's requirements.

How do I request samples?

Contact DEMORE at [email protected]. DEMORE typically replies within one business day.