DEMORE / Consumer Goods / Product Dossier

Product Dossier · No. CG-02

HAN-A TOOLS DIY Hand Tool Range

Korean-designed DIY hand tools that perform live on camera. The patented Magic Saw and one-touch Agur Grip have been demonstrated on major home shopping television networks across 12 countries — the most demanding real-time product trial there is. Designed and manufactured in Korea, sourced through DEMORE.

Countries sold

Patented products

LiveTV

Home shopping proven

DIY

& light professional use

01 · Overview

Korean DIY tools. Proven live on home shopping TV in 12 countries.

Home shopping television is the most demanding product demonstration environment in consumer retail. There is no retake. If the product does not perform clearly and reliably in front of a live audience, the call centre goes quiet. HAN-A TOOLS products have passed that test across 12 countries — on the major home shopping networks in markets including the United States, where the quality bar for live product demos is set by the world's most experienced audiences.

The range centres on two patented innovations: the Magic Saw, a multi-function hand saw designed for the tasks that come up most in home repair; and the Agur Grip, a one-touch grip mechanism that patents a specific ergonomic solution to the handling problem that makes conventional tools slow and frustrating to use.

HAN-A TOOLS is designed and manufactured in Korea. DEMORE is the export sourcing partner for international buyers.

HAN-A TOOLS range — Magic Saw and Agur Grip series

02 · Magic Saw

One saw. Multiple cutting applications for home repair.

Magic Saw — multi-function hand saw

The Magic Saw is engineered for the home repair tasks that require a saw but do not justify a power tool purchase or the safety requirements of a circular saw. Multi-function in a single hand saw — the blade geometry and tooth design address multiple cutting materials that conventionally require separate saws.

The product's performance on home shopping television is its most credible endorsement: a live audience watches the saw cut through materials in real time, with no editing and no retakes. The product sells when it works. The fact that it has sold across 12 countries through this channel is a live-trial track record that no catalogue claim can replicate.

Full specification — blade length, materials rated, tooth pattern — is in the product technical sheet. Contact DEMORE to request it.

03 · Agur Grip

Patented one-touch grip. The ergonomics problem, solved.

The Agur Grip patents a one-touch mechanism that addresses a specific ergonomic problem in hand tool use: the difficulty of securing a workpiece or adjusting a grip quickly without tools, fumbling, or losing position. One-touch operation sets the grip — no secondary fasteners, no separate locking step, no ratcheting through multiple positions to find the right one.

The patent is the key commercial differentiator. Patent-protected mechanism means the specific solution — not just the category idea — is protected. For a distributor, this means the product cannot be replicated by a competitor making a visually similar tool: the mechanism itself is protected IP.

The Agur Grip has been demonstrated live on home shopping television — where the one-touch claim must be demonstrated visibly and quickly in front of a live audience. It passes that test.

Agur Grip — patented one-touch mechanism

04 · TV Shopping Track Record

12 countries. Live demos. Real-time consumer validation.

Markets

12 countries

Active home shopping television distribution across 12 countries — including the United States (one of the world's most competitive home shopping markets), and multiple Asian and European markets.

Channel

Home shopping television

Live TV home shopping is a product performance test in public, at scale. Products that underperform on camera do not get re-booked. HAN-A TOOLS has been consistently re-presented across these networks.

What it proves

Performance under pressure

Live demonstration means the product must perform clearly, reliably, and in an interesting way for a television audience. The track record across 12 countries verifies all three criteria.

Retail channel

TV home shopping

Home shopping television is a distinct retail channel with high sell-through expectations. Consistent international listing demonstrates both product performance and supply chain reliability.

IP protection

Two patents

Magic Saw and Agur Grip carry patent protection on their respective innovations — IP that supports the product's market position against copying by lower-cost alternatives.

Origin

Designed in Korea · Manufactured in Korea

Korean design and manufacture. Relevant for country-of-origin marketing in markets where Korean product quality is a positive consumer signal.

05 · FAQ

Buyer questions, answered.

What tools are in the full HAN-A TOOLS range?

[확인 필요] — the full SKU list and available accessories are in the product catalogue. Contact DEMORE to request the current range.

Is private-label or OEM production available?

[확인 필요] — contact DEMORE to discuss private-label requirements and minimum quantities.

What materials can the Magic Saw cut?

The Magic Saw's rated materials are specified in the technical data sheet. Contact DEMORE to request the full product specification.

Is the Agur Grip patent registered in my target market?

Patent registration status by country [확인 필요] — contact DEMORE with your target market and DEMORE will confirm patent status with the manufacturer.

How do I get samples and pricing?

Contact DEMORE at [email protected] with your product lines of interest, target market, and initial quantity. DEMORE typically replies within one business day.