Pre-measured. Concentrated. No mess, no measuring.
Laundry detergent pods — also called capsules or tabs — are now the fastest-growing laundry format in developed markets. They have overtaken liquid detergent in market share in several markets precisely because they solve the two main consumer frustrations with liquid detergent: over-dosing (which is both wasteful and can leave residue on laundry) and the mess of measuring and pouring a viscous liquid. One capsule, one load, done — the consumer picks up a pod from a stand-up pouch or resealable container, drops it into the drum, and starts the machine.
Korean-formulated laundry capsules bring the precision formulation approach of Korean consumer goods to this format — concentrated detergent that is effective at the washing temperatures popular in Asian and European markets, including the cool-wash and eco-temperatures that are increasingly common as households reduce energy use. Designed in Korea and manufactured in China for leading global value-retail chains.
